During Apple’s quarterly earnings call, CEO Tim Cook announced that the company will be introducing generative AI capabilities to its software platforms later this year, including iOS, iPadOS, and macOS. This move comes as rival companies like Google and Samsung have already incorporated AI-powered features into their smartphones.
Cook’s announcement aligns with a recent report from Bloomberg’s Mark Gurman, who suggested that the upcoming iOS 18 update will be one of the biggest in the history of Apple’s operating system. The update is expected to be unveiled during the company’s annual WWDC event in June. Cook expressed his enthusiasm for the future of technology, emphasizing Apple’s dedication to groundbreaking innovation and pushing technology to its limits in order to enhance the lives of its users.
While Cook did not provide specific details about the AI features, he hinted at the company’s excitement for the launch and the “huge opportunity” it presents for Apple. He also mentioned that the company is investing a significant amount of time and effort into AI and expressed his eagerness to share more details later in the year.
At this time, it remains unclear when Apple plans to introduce the GenAI features to its platforms. However, the decision to integrate AI into its products is a positive step for the company to stay competitive in the smartphone market.
The acknowledgment from Tim Cook about bringing generative AI capabilities to Apple’s software platforms – iOS, iPadOS, and macOS – later this year during the company’s quarterly earnings call on Thursday. The announcement of AI integration comes as Apple is still lagging behind its rivals, Google and Samsung, who have already incorporated AI-powered features in some of their new smartphone models. Bloomberg’s reporter Mark Gurman’s report also suggested that the upcoming iOS 18 is expected to be one of the “biggest” iOS updates in the company’s history. It will likely be announced during the company’s annual WWDC event in June this year.
In response to a compliment on Apple’s “impressive” results, Cook expressed his excitement for the launch of generative AI and emphasized Apple’s dedication to innovation and pushing technology to its limits. The CEO also mentioned that the company is investing a significant amount of time and effort into AI and eager to share more details later in the year. While specific details about the AI features have not been disclosed, the decision to integrate AI into its products is a positive step for the company to stay competitive in the smartphone market.
